Almost into the third month of 2015 and we’re still working harder than ever to create projects that will enchant you, just (we hope) like we did last year. While you’re waiting to discover our 2015 innovations, we’ve compiled a video of our 2014 projects put to music for you to check out. Be it on the street, on stage or in public spaces, our goal remains the same: to allow you to live an experience, a unique and magical moment, and by doing so, arouse your curiosity and make you want to discover more about Moment Factory’s future projects.
Our team was inspired by the Parc de la Gorge forest, and used it as a canvas to create a story worthy of legends and folktales, one that staged fairies and other fantastic characters, each of them brought to life by a unique multimedia effect. Projection tools, dynamic lighting and an original soundtrack allow visitors to become completely immersed in this illuminated nocturnal experience.
The key to the originality of the Nine Inch Nails tour was in the interactive visual content generated by mobile LED screens. We set up sensors that detected the movements of the artists in front of them, which were then used by our systems to create content and video atmospheres in real time.
For the launch party of Oakley’s new “Disruptive by Design” campaign, we dreamed up an interactive and immersive experience that converted those attending into both actors and spectators at the same time.
This multimedia experience comprised, for a start, a main room fitted with projection screens in a 270-degree panorama, whose effect bolstered the impact of the speech given by Oakley CEO and carried the evening on in immersive style for the cocktail reception. The audience had access to other interactive rooms where, by using infrared pointers, they could activate sound effects and videos in real time; guests were thus able to discover Oakley’s story and universe in a unique way.
Moment Factory, concernée et touchée de pouvoir apporter une contribution à ce 25e anniversaire, a eu l’honneur de mettre en place, afin de témoigner son respect et de soutenir les familles à sa manière. Ainsi, à l’extérieur du chalet du Mont-Royal, sur la surface en demi-lune et faisant face au centre-ville, 14 faisceaux lumineux blancs d’une hauteur de 2 km se sont allumés tour à tour. Tel un symbole tourné vers la ville, et s’illuminant vers l’infini, ces faisceaux lumineux sont un hommage distinct à chacune des victimes, afin que tout le monde se souvienne de ce qui est arrivé, et que personne n’oublie.
We were invited by the Girona International Mapping Festival in Catalonia to come up with an original projection performance for the festival’s opening night. The concept for this project was a performance that combined live electronic music with visuals generated in real time and projected onto the facade of the Antic Hospital de Santa Caterina. And so Oníric was born.
Inspired by Salvador Dali’s surrealist vision, Oníric transported its audience into the dreamlike and creative universe of the subconscious where the illogical becomes logical and chaos becomes true performance.
In order to make the TSN launch event truly outstanding, we went all out, putting together an immersive experience showcasing memorable sports moments, behind-the-scenes shots and original animated footage. After travelling through a tunnel of light resembling athletes’ pre-game exit from the dressing room, visitors found themselves completely immersed in a room set up with 270 degree projection screens: all this combined to recreate the feeling in the stadiums on game nights.
It’s impossible to miss the multimedia installation suspended from the ceiling of the Oakley boutique on 5th Avenue in Manhattan. Following the success of the “Disruptive by Design” launch, we embarked on the installation of 27 LCD screens in Oakley’s new flagship store; positioned in rows of three, these screens feature content highlighting the brand’s rebellious, creative and sporty sides.
The Royal Ontario Museum’s Centennial Ball could also be called how to transform a museum into a true work of art! The night of the party, light and architecture played the principal roles in an experience that was truly immersive; the museum’s facade and inner rooms were transformed into a kaleidoscopic universe where musical performances were interwoven with audio-reactive visuals generated in real time.
After creating the multimedia facade we briefed you on here, ATB commissioned us to continue with the adventure in their Edmonton offices. Integrating harmoniously with the office environment, the multimedia elements we installed allow employees and clients to interact directly. The visual content is subtle yet playful, creating atmospheres that are both professional and avant-garde.
PALAIS DES SAISONS – MUSÉE GRÉVIN
Before you set off to meet the wax celebrities who inhabit its corridors, the Musée Grévin Montréal takes you on a journey: a fairy tale landscape under the moon, a forest sunset and other nature-inspired scenes transport visitors through the seasons.
Biorama is a permanent installation at the Montréal Biodôme that provides a new way of looking at the environment. Biorama is a kaleidoscopic compilation animated with fauna and flora-inspired videos and images; with the help of mirror and lighting tricks, it aims to spark curiosity and awaken the senses in visitors of all ages.
Luxury retailer Holt Renfrew invited us to create an animated Christmas window display for their new Toronto store in the Yorkdale Shopping Centre. The result, our “Northern Noel,” combined festive symbols and traditions with 2D and 3D animation techniques to create four animated scenes, each its own “snow globe,” bringing the wonder of the holiday season to life.
How do you recreate the feverish excitement of the Super Bowl smack dab in the centre of downtown? By taking over Macy’s storefront in New York, of course! Projected onto a 1033 metre surface, the Super Bowl Virtual Theatre featured 2D and 3D animation sequences including archival footage from the National Football League.
A TOWN CALLED PARADISE TOUR – DJ TIËSTO
When Tiësto needed a creative collaborator for the international tour of his latest album A Town Called Paradise, he invited us to join the team. Having also worked on his Kaleidoscope and Club Life tours it was our pleasure to reconnect for another adventure. Moment Factory created distinctive cinematographic visuals for over 15 of Tiësto’s songs, to be showcased at large-scale shows around the world.
For Outkast’s 20th anniversary tour, wecollaborated with lighting designer Nick Whitehouse to create a cubic set design emphasized by an LED backdrop screen featuring 3D animation content. In order to make the content projected on stage complete, new footage was shot of the band, and of models and dancers. Throughout the process, we never stopped celebrating the hip hop group’s off-the-wall universe, paying tribute to their career.
For Arcade Fire’s Reflektor Tour, we put together a true multimedia experience that was lively and colourful and that captured the band’s vision and spirit. We collaborated with the members of the band as well as with show director Richard Stembridge to come up with a canvas backdrop that hung over the performers, and whose printed patterns changed according to the onstage lighting. We also designed video content for the cube-shaped LED mask worn by one of the band members at each show.
For Royal Caribbean’s new cruise ships, Quantum of the Seas, we were mandated to produce an original show, called Starwater, as well as other multimedia presentations. The show takes place at the back of the boat in Lounge Two70, a room with a spectacular, panoramic view of the ocean during the day that becomes centre stage by night. Mobile screens moved by robotized arms show the content we created. In the Starwater production, screen versions of singers, dancers, acrobats and musicians come alive and interact with the artists on stage, giving the public an hour of magic!
From the stage to public spaces, our passion is gathering people together to live extraordinary moments. Our motto, “we do it in public,” drives our teams to strive nonstop for the moments that will allow you to lose yourself, without fail, in a magical universe. We created moments like these for you in 2014, and we’ll continue to do so in 2015, and we’ll do it again and again for years to come. Keep your eyes open, you haven’t stopped dreaming!
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En coulisses: Oakley Prizm