In the lead up to a new album launch, Imagine Dragons treated their biggest fans from all over the world to a pre-release listening party in Las Vegas, featuring an interactive art installation designed by Moment Factory in collaboration with artist Tim Cantor.
As participants entered a dimly lit room at the Cosmopolitan Hotel, they each received a pair of Beats headphones. When the band’s upcoming album Smoke and Mirrors began to play, the lighting shifted to spotlight artwork related to each song. Hanging magnifying lenses and animated prints added to the surrealist mood. Moment Factory was responsible for the entire experience, from the lighting and interactive art features, down the details of the installation design. The lucky 150 fans who received invitations were thrilled at the opportunity to meet the band in such intimate setting, where every aspect of the evening encapsulated Imagine Dragon’s creative vision.