As part of NFL Super Bowl XLIX in Phoenix Arizona, we’ve created an immersive branded environment and interactive wall. In partnership with Wasserman Media Group and Magnetic, we came on board as a creative technical partner, responsible for the environmental design, as well as the creation of personalized visual content to draw participants in. Our creative team designed an interactive video wall, giving a glimpse of the interactive experience. Once fans enter, they are surrounded by 360 degree projections and 6.1 surround-sound. Custom software is able to identify individual users and personalize the experience to suit their interests and demographic profile.
We love working on Super Bowl-scale projects. Not only is the bar for Super Bowl advertising initiatives set very high, it’s not every day that we get to connect a brand with literally thousands of emotional fans on the ground.
To learn more about our second project at the Super Bowl – a projection mapping and light shows on the Bank of America Tower – click here!
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