It’s inevitable that the ringing in of each new year will bring a bundle of novelties. Be it in the fashion, music or film industries, we are all curious to discover what the coming year will be made of. The magazine JWTIntelligence has already published their inkling to this regard in a list of “The Future 100: Trends and Change to Watch in 2015.” The magazine included multimedia experiences in public spaces amongst its enumerations, citing Moment Factory and Foresta Lumina, our custom-made multimedia night walk in Parc de la Gorge de Coaticook, as example.
Considered to be a new lens for perceiving the urban landscape and, little by little, becoming a bona fide playground for interactive experiences and outdoor, sensory environments, this type of project is revolutionizing the way experiences that incorporate new media are lived. Is Moment Factory a forerunner in this field? This is not a simple question. We do know, however, that JWTIntelligence has seen an emergence in this new mode of exploring the urban world. Moment Factory works to bring new light to these public spaces through interactive projections, and much more.
Moment Factory plays not only with interactivity, but with connectivity, too. As we’ve decided to present our own 2015 trend forecast, here’s a preliminary hint: this year’s keyword, connectivity, will be a central component in technological developments, be they multimedia projects or household objects.
1. Connectivity, the Key to Multimedia
The term connectivity is hardly unfamiliar: we define it as the capacity of a program or device to connect with other programs or devices; internet networks and wireless phones bring it to mind. Essentially, connectivity allows us to connect with each other.
As with all technologies, we are constantly searching to push the limits and to find innovative ways to integrate it into our daily lives. Whereas interactivity allows for a dialogue between human and machine, in contrast, connectivity gathers, links and connects us, no matter where we are.
In 2015, we expect to see an even greater flourishing in the connectivity trend.
2. Connectivity in Public Spaces
How do we connect people who are already connected? Having achieved so-called “human” connectivity, the next challenge is to extend connectivity to our environment – in other words, to develop an interaction between the individual and their surroundings. The goal then becomes to make space an interface where content that adapts to the activity taking place in that space can be projected.
Interactivity in real time is used to achieve this goal: by means of sensors, we are able to detect a person’s movements or emotions and to transcribe them in the surrounding environment. A master controller, as with interactive projects, is no longer required; here, the activity in the space itself determines the projected actions. In other words, thanks to connectivity, launching an experience is not dependent upon a person to press a button: it is the space surrounding us, installed with sensors, that reacts according to what we are doing.
Case of the Los Angeles Airport (LAX)
Cognisant that connectivity could be the key innovation for many future multimedia projects, Moment Factory has experimented with it in various installations.
Take, for example, our Tom Bradley International Terminal project at the Los Angeles Airport, where the ambient imagery changes according to passengers’ destinations. The digital artwork on the pillars is connected to the airport data system and regularly changes to reflect outbound flights. Real-time video and sound effects are triggered by passenger movements, sending passengers on their way with a personal touch of high-tech magic.
3. Generating Content in Real Time
Another major trend this year is the diversion of different types of software for use in multimedia projects.
At Moment Factory, the software program Unity, originally intended for video games, is used to create 3D content in real time. When connected to another software program, Touch Designer, and sensors are activated, the program content is projected into space. The people present and living this experience become, just like in video games, characters in their environment. The content we are talking about is therefore live, and connected to a database.
4. Wearable Technology
As regards wearable technologies, 2015 will continue where 2014 left off. Technological objects will be revisited and improved with the aim of facilitating the everyday. One very obvious trend in wearable technologies will be the “smartwatch,” the intelligent watch that, in addition to telling time, allows us to remain connected and keep our hands free.
5. 3D Printing
When it comes to 3D printing, evolution of printer technology is at the fore. Refinements will be made to reduce printing time and improve the quality of printed objects.
One of this year’s important themes will be improving and innovating the objects we became familiar with in 2014.We already mentioned it above, but will reiterate here: connectivity will be this year’s watchword, notably in relation to the appropriation of urban spaces by multimedia projects. Moment Factory is working hard to create future projects that showcase these new trends, and that will allow you to live experiences as intensely as last year!
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