Building on our successful 2013 Northern Noël window display for Holt Renfrew at the Yorkdale Shopping Centre in Toronto, we were happy to win an RFP this year for a second mandate to animate their store entrance in November and December.
Inspired by the magic of the holidays, our creative team built video content with a strong focus on fashion and glamour In an 8-minute long continuous loop, a narrative unfolds beginning with a mystical display of colourful northern lights, elegantly-dressed couples floating by on merry-go-rounds, shifting landscapes of drifting snow, crystal pendants and gems, fashion and falling stars, amongst other romantic wintery scenes.
The installation features two LED window displays panels measuring 29 feet tall by 12 feet wide on either side of the store entrance, supplied in collaboration with Gridcast. This posed a challenge in terms of creating features as if it were all displayed on one continuous screen. Check it out if you’re shopping at Yorkdale this holiday season and let us know what you think!
If you would like to see the 2013 edition, it’s here.