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Imagine Dragons' I Bet My Life Performance AMAs 2014

by • 24 November 2014 • International, Nouvelles // News, Projets // ProjectsComments (1)3607

Imagine Dragons’ “I Bet my Life” brings down the house at the AMAs

OUR MANDATE

We were recently approached by the popular rock band Imagine Dragons’ manager Mac Reynolds of Reynolds Management (who also happens to be the lead singer Dan Reynold’s brother) to come up with an exciting set design for their return performance at the American Music Awards this past weekend.

Following their “Favorite Alternative Artist” win at the 2013 AMAs, this year they chose to perform their newly released single “I Bet My Life”. Using smoke, lasers, pyrotechnics, lighting, and video projections, a team of five creatives at our Montreal and Los Angeles studios developed visual content for the various stages of the performance.

THE PERFORMANCE SCENARIO

The art direction was inspired by the powerful rhythm of the song and lyrics. Beginning with a stark spotlight on lead singer Dan Reynolds, the members of the band were then highlighted with split-second flashes of light.

Imagine Dragons' I Bet My Life Performance AMAs 2014

During the powerful chorus a 20-member choir enters, standing before a wall of lasers.

Imagine Dragons' I Bet My Life Performance AMAs 2014

The grand finale was marked by flying pyrotechnics, bathing the audience in explosive light.

Imagine Dragons' I Bet My Life Performance AMAs 2014

Congrats to Imagine Dragons and Mac Reynolds on their win as Favorite Alternative Rock Artist – it was great working with you!

 

 

 

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  • Marjorie Lacroix

    Bravo! C’était LA perfo de la soirée. Je me disais hier justement que vous étiez derrière le visuel hallucinant! Félicitation!