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by • 14 November 2014 • La Factory en détails // The Factory in detail, Nouvelles // NewsComments (0)3206

Hopes, Dreams, Positivity & Surprise! – Factory Spotlight: Barcelona’s Sagrada Familia – Chapter 5 of 5

Ode À la vie was shown 3 times a night for 3 days to a crowd of 100 000 people.

7 ACTS IN FULL COLOUR

For 15 minutes people experienced the Sagrada Familia transform with dynamic colors that brought the church to life in a way we can only imagine Gaudi would have appreciated.

The show told the story of creation in 7 acts, the final one being a massive celebration of life.

THE STUNT

But that’s not all, as you guys know, we love surprises. We wanted people to feel immersed in the experience and even get to keep a little part of the show for themselves.

As the show came to an end, we released 24,000 tiny LED lights that flew from 80 meters high into the audience. Stamped with the date and event, these little glowing butterflies were our gift and thank you to all who came out to experience these special nights with us.

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Ode À la Vie was possible thanks to Montreal and Barcelona’s initiative. We are grateful to have had the opportunity to share the love and our vision of Gaudi’s creativity!

 

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RELATED

Chapter 1: Creating a Multimedia Experience

Chapter 2: Finding Inspiration in Gaudi’s Dreams

Chapter 3: Idea to Reality, Producing Ode À la Vie

Chapter 4: On-site Integration, the Final Touches

 

WHAT’S A “FACTORY SPOTLIGHT”?

Factory Spotlights go in-depth to explore a particular project or topic that we are passionate about; we look at topics that are transforming the industry or game-changing projects. This week we’ll be sharing a story a day about a once in a lifetime experience, the Sagrada Familia projection mapping show called  Ode À La Vie.

 

 

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