PROOF OF CONCEPT, FROM THE CARDINAL HIMSELF
From concept approvals from the cardinal to creating a surprise stunt (stay tuned for Friday’s post!), the Sagrada Familia Ode À La Vie production process was as complex as it was rewarding.
A COMPLEX FACADE
Perhaps the most complicated architectural façade in the world, the success of the project depended on the precision of our 3D scale model and technical expertise.
TESTING DIFFERENT VISUAL LANGUAGES
We tested our visual content constantly by projecting it on a scale model. Thanks to these tests we understood that no linear graphic visuals would look good.
With thousands of people in the audience, the show would be watched from many viewpoints and a linear image could only line-up from one sweet-spot perspective.
Reworking our visual language, we decided to build the story using organic looks and make sure that everybody who came to see the show, would have a great view.
In parallel, we worked on a sound track and lighting design that would accentuate the story. For months our team crafted the experience at the Montreal studio, but the ultimate test could only happen on site, during integration!
We can’t overstate how excited we were to see our production, Ode À la Vie, on the spectacular 170 m facade of the Sagrada Familia and share it with the thousands of people at the La Mercè festival in Barcelona.
WHAT’S A “FACTORY SPOTLIGHT”?
Factory Spotlights go in-depth to explore a particular project or topic that we are passionate about; we look at topics that are transforming the industry or game-changing projects. This week we’ll be sharing a story a day about a once in a lifetime experience, the Sagrada Familia projection mapping show called Ode À La Vie.